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5. Clean up the Mess in your Head first
Much like your room or your work place look better and feel more comfortable when you clean up the mess, your text will come out better once you organize your thoughts first.
You can have all the ideas you need for your post, but they have to be in some kind of order.
If you want your text to have that groovy flow the reader needs, you need a groovy concept/outline as well.
If the mess in your head ends up reflecting on your article, the reader will notice.
This is why you need to make some kind of a plan first. An outline of all the information and ideas you have, so your post will have a homogenous structure. Plan ahead.